They say fashion would be bereft without garden. And if you thought that flowers were feminine and only for female couture, be ready to be amazed by the vast influence of flowers and nature in the most recent Men’s Fashion Week 2019. We were pleasantly blown away by the prevailing presence of flowers extending beyond fashion prints to runways across iconic fashion houses.
“I always wanted menswear to be as evocative and expressive as red carpet dresses are,” “I used flowers as a poetic metaphor for diversity… They are all different and some are not beautiful. But overall they build a poetic image of beauty.” – Abloh
Virgil Abloh, director of Louis Vuitton menswear, brought his Spring 2020 show to the cobbled streets and cafes of the Place Dauphine. The audience relished in a laidback natural atmosphere sitting under trees on Louis Vuitton Park benches while contemplating his parade of floral-inspired statement pieces. Bold flower embroidered coats showcasing the skillmanship of the luxury house, watercolour-like floral paintings on shirts, and not to forget the seamless usage of accessories. Large bags bursting with spring flower bouquets, straw hats sprouting with fresh flowers, and more. Abloh’s punctuation of flowers, real and printed, chimed along men’s fashion like a surprisingly piano score at first sight. But it all translates into a beautiful symphony that evokes a sense of wonder, bringing out the best of spring.
“My love of gardening was one of the main inspirations…It’s important to be connected to nature. It was obvious to me that Luca was the perfect artist to work with this season. Luca is an expert at creating this fantasy and we built upon that bringing together graphic prints and a spectacular location to create the perfect environment in which to present these new designs.” – Venturini Fendi
Where is a man to go when he needs to escape it all? Paradise! Specifically for Fendi, the paradise that is your garden. Fendi put up their Spring 2020 collection “en plein air [outdoors]…drawing upon the idea of the garden as a symbolism of man’s most sophisticated relationship with nature”. Audiences were treated to a visual feast by two Italian powerhouses – Venturini Fendi and the Oscar-winning director Luca Guadagnino – at the bucolic gardens of Milan’s Villa Reale. What a sight to behold – the collection was elegantly organic and grounded-to-nature – combining artisanal weaving and lattice craft techniques, natural materials like straw, cashmere and leather, as well an earthy palette of khakis, greens, and beiges. And of course the sophistication in such elegant simplicity was punctuated with botanically-themed accessories such as Fendi bags shaped by watering cans and whimsical gardening tool keychains. Back to nature, back to craftsmanship – certainly resonates with us here at Fleurica!
“The idea of gardening and the outdoors is a peaceful escape, a calming pastime which is so inspiring.” – Guadagnino
Spring / summer in Europe appears to be particularly enthralling and inspiring. Yet another fashion house hits the natural runway. Inspired by contemporary art installations by Christo and David Hockey’s The Arrival of Spring in Woldgate, East Yorkshire, in 2011, Jacquemus presented his “Le Coup De Soleil” Spring 2020 menswear collection in a lavender field in the south of France. Nothing short of dramatic and breathtaking with a 500-metre bright fuschia runway sprawled across dreamy fields of purple in full bloom. The collection itself was teeming with flowers in all forms – printed, embroidered, laser-burned patterns. Flowers on flowers, could it get any better?